Each backlink was the typical nonsensical blog post with anchor text scattered throughout. This makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic. While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still provides free SEO audits that businesses of all sizes can use — for up to 100 URLs. That’s why it’s so important to review and improve your contextual links during your SEO audits. The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis.
- This financial cushion ensures you can pivot without putting the rest of your strategy at risk.
- Next, you need to make sure that your content is popular among readers and other bloggers.
- Then, monitor your actions to determine whether those changes work as intended.
Step 2: Identify site structure improvements
By doing this, you will be able to discern how your content compares to the competition. You should also take this SEO Anomaly time to analyze competitor content to develop ideas for your own content. Upon auditing your site, check to make sure your site is encrypted with HTTPS.
Update content templates and remove cloaked links
You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. A robots.txt is a text file that lives in the root folder of your domain, so you can find it at domain.com/robots.txt. It is a set of instructions to search engine crawlers detailing which subfolders and pages they are permitted to crawl and which they are not.
But Google is also continuously adapting how they assess your site’s speed. Which measures how fast your website responds to user interactions. Second, Google started using their mobile-first indexing process a while ago. Featured snippets can DRAMATICALLY increase your organic traffic.
Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients’ businesses. A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially. Let’s explore how to choose the best one for amazing results. “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.” Utilize an SEO analyzer to monitor and analyze all the backlinks you have found or built for your website.
